🗓️ Sales Events

Sale events follow a calendar, and most of the value in covering them is knowing the dates and what each retailer actually discounts. Prime Day in July and the October Prime Big Deal Days are Amazon-led but every large retailer counter-programmes them; Singles' Day on 11 November is the largest AliExpress event; Black Friday and Cyber Monday are when TVs, laptops and headphones reach their annual lows; Boxing Day matters in the UK and Australia rather than the US. Each guide here is updated at the same URL every year, so the date in the title changes while the page keeps its history.